One practice. Three ways to engage.
Every engagement is priced to value — not hours, not headcount. The Integrated Commercial Build model delivers the deepest impact — replacing the need to hire and coordinate multiple functions. For targeted interventions, I also offer focused engagements scoped to a specific commercial lever. No billable hours. No handoff to junior staff.
Integrated Commercial Build (ICB) Program
A 6–12 month embedded engagement that delivers a fully integrated commercial operations function. I design the ICP model, build the pricing architecture, restructure compensation to drive the right behaviors, manage marketing operations, and operationalize all of it into campaigns and dashboards — as one continuous system.
Eliminates 12+ months of internal hiring, on-boarding, and ramping at a cost of over $800K in loaded salary, consulting fees, and coordination overhead — replaced by a single proven operator who holds the full picture from ICP to pricing to comp to campaign activation, at 2–3× the speed. Without hitting EBITDA, diluting equity, or absorbing the fully loaded employment costs that come with building the function internally.
- ICP scoring model and customer segmentation
- Pricing model transformation (Willingness to Pay Study + market intelligence + campaign-ready output)
- Compensation planning and behavioral incentive architecture
- Quota design and sales performance management
- Marketing operations and funnel optimization
- KPI dashboard implementation
- Ongoing campaign activation and performance tracking
Growth Diagnostic
A focused 3–4 week assessment that identifies the highest-impact commercial opportunities in your portfolio company. I analyze customer concentration risk, pricing power, ICP alignment, sales productivity, compensation structure, and AI readiness across commercial workflows to produce a prioritized roadmap tied to specific revenue and margin targets.
This is the engagement that operating partners use when evaluating a new acquisition, conducting commercial due diligence, or diagnosing underperformance during the first 100 days. The output is a prioritized growth initiative roadmap with projected financial impact — not a generic strategy deck, but a sequenced action plan with numbers attached.
- Transaction and pipeline data analysis
- Sales productivity benchmarks
- Sales Performance Analysis
- Strategic Growth Assessment
- Prioritized Growth Plan with projected financial impact
- AI Readiness Evaluation
90-Day Pricing Sprint
A fixed-scope engagement focused exclusively on pricing transformation. I combine a Willingness to Pay Study with proprietary market intelligence gathering to produce not just a new pricing model, but the campaign activation strategy and sales enablement tools to capture the margin improvement immediately.
This is the engagement that has driven three PE exits. Most pricing consultants hand you a model. I hand you the model, the market intelligence that validates it, and the campaigns that operationalize it. The difference is the gap between a recommendation and captured margin.
- Willingness to Pay Study
- Competitive and market intelligence analysis
- Pricing model architecture
- Price Book
- Buyer Intelligence & Prescriptive Campaign Design
- 12-month margin impact projection
Project-based engagements
For targeted interventions on a specific commercial lever — comp plan design, territory restructuring, ICP modeling, or market analysis — I also engage on a project basis, either directly or through a curated network of strategic partners in executive placement, revenue operations, and sales leadership. These engagements are scoped to a defined deliverable with a fixed timeline and investment.
If you're not sure which model fits, start with a conversation. The right scope usually becomes clear within the first 30 minutes.
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