Pricing & Profit Optimization
Design your pricing strategy and model based upon direct market research and their willingness to pay.- A willingness to pay study is conducted to determine the optimal price points for your offerings.
- Ideal for price transformation efforts, or to launch new products or services, a thorough market driven analysis reviews what your competitors offer, in addition to surveying core buyers to build a pricing model.
Design your pricing strategy and model based upon direct market research and their willingness to pay.Maximize your revenue potential with our Pricing & Profit Optimization offering, driven by a detailed Willingness-to-Pay Study.
This study surveys both your organization’s current and prospective buyers to understand their price sensitivity and preferences, providing a solid foundation for a data-driven pricing strategy. In addition to identifying optimal price points, the study highlights the key value drivers that matter most to your customers.
This approach not only helps you set effective pricing but also aids in designing tailored pricing packages and developing pricing strategies for future products, ensuring long-term profitability and alignment with market demands.
Market-Driven Insights Power XaaS Pricing Transformation
This example showcases an analysis conducted for a new suite of SaaS products to determine market-driven pricing based on customer preferences. By understanding the market’s willingness to pay, we identified the optimal price point for a value-driven package of features and attributes.
Before this exercise, the client offered two core products under a perpetual licensing model but sought to transition to a recurring revenue model with the launch of a third core product. Through customer surveys targeting key buyer personas, we gathered insights on perceived value, identifying what customers considered too cheap, cheap, expensive, and too expensive.
The findings revealed a sweet spot at $35 per user per month, ensuring the pricing aligned with customer expectations and value perceptions. This pricing transformation not only streamlined the client’s offerings but also positioned them for scalable growth.
By 2024, the client’s shift to a recurring revenue model and market-driven pricing strategy culminated in their acquisition by the leading competitor in their industry for an eight-figure valuation, solidifying their success.
What our clients are saying
Discover how businesses like yours have transformed their growth trajectories with Skybridge Data. From increased revenue to streamlined operations and market expansion, our clients’ success stories showcase the power of data-driven go-to-market strategies. See the impact for yourself!
Adrian is one of the most talented individuals I've worked with, his expertise and insights are invaluable to our portfolio.
Private Equity Firm, $20BN in AUM
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PE Backed Accounting Firm, $20M in Revenue
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PE Backed SaaS Company, $18M in Revenue
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Human Capital Management Company, $22M in Revenue
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VC Backed SaaS Company - $5M in Revenue
Adrian is one of the most intelligent consultants I’ve had the pleasure of working with. His business acumen, and quantitative skills set him apart from others that I’ve worked with. He took the time to understand our business and identified growth opportunities through the models he built.
PE Backed Insurance Technology Company, $4BN in Revenue
What Skybridge has done is given us the data to make the right decisions.
Fortune 500 Financial Services Company, $4BN in Revenue
I've worked with Skybridge for close to ten years, and have hired them numerous times across our portfolio. Their ability to unify complex data systems to create operational models are second to none.
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